Eco-Entrepreneurs Launch The greenMix - An Alliance to Serve Green Developers

San Francisco, CA (PRWEB) June 25, 2008 -- The greenMix, an entrepreneurial-led green real estate sales and marketing alliance launched today with the mission of building greener organizations with new business models that make a positive environmental and social impact, as well as help developers form new relationships with local businesses and Bay Area Communities.

Three San Francisco-based privately held companies: Green Key Real Estate, The goodMix, and Galley Eco Capital decided to form a Multiple Partner Alliance. These alliances are formed in fast-paced industries, such as high-technology, to advance each partner's businesses.

"Green building technologies and practices are advancing as fast as development," says Pomeroy. "We felt we could pool our resources to create a service for developers who require a specific expertise that is not being satisfied in the marketplace. We're not just a research team, we can execute sales tactics, and know how to get tax rebates."

The group came after The goodMix, a green marketing and PR agency, got calls from large developers who wanted to market their plans to build large mixed use development projects. The alliance is the first of its kind say its founders, Colette Turbeville and Janet Pomeroy. "There are a slew of marketing and PR agencies out there, but few of them cater to the green market and none really do what we offer: a full suite of business and marketing and sales services for developers that want to go green and get the backing of the community," says Turbeville, Principal and VP of Media for The goodMix.

San Francisco may lead the country in green building requirements very soon. A new ordinance is before the Board of Supervisors there to require all new buildings be certified green by a 3rd party such as The US Green Building Council's (USGBC's) Leadership for Energy and Environmental Design (LEED) rating system or Build It Green's GreenPoint Rated system. If passed, the ordinance would require all new buildings developed in San Francisco to meet the most rigorous environmental standards in the country, according to the San Francisco Department of the Environment.

Chris Bartle, CEO of Green Key Real Estate said, "Green homes take a different knowledge base to sell than conventional homes. Green Key Real Estate agents are all EcoBrokers and Certified Green Building Professionals. Our agents are all passionate and knowledgeable about green building and remodeling practices and will be much better versed than the average agent to sell the benefits of the green features in these new homes."

A recent proposition voted by the San Francisco voters approved a measure to allow Lenar Development revamp the beleaguered Hunters Point area with homes, retail shops and a green office park - the city's the largest redevelopment project since World War II. The proposed 720 acre project will cost approximately one billion dollars in infrastructure development.

Other cities in the Bay Area are in stride with such changes. For more than a year, the city of San Jose, all new building must set a goal for new projects to reach Gold or Platinum levels of certification under LEED. "Developers need up-to-date strategies on how to quantify the value of green for the developer and home buyers, plus sell and package their projects to the public," says Lisa Galley, of Galley Eco-Capital. "We have hundreds of green resources plus the expertise and partnerships to help their project run more successfully and reach their bottom lines faster," she says.

Green Key Real Estate (greenkeyrealestate.com)

Green Key Real Estate is the first, and only, green real estate brokerage in the San Francisco Bay Area that is working towards solving environmental and social problems. Founded by Chris Bartle in 2005, Green Key was recently approved by the state of California to sell franchises; opening their first two franchises in the East Bay and San Mateo county in June 2008. Chris is a licensed real estate broker in the State of California as well as a certified EcoBroker and Green Building Professional through Build it Green, a non-profit membership organization whose mission is to promote healthy, energy- and resource-efficient building practices in California, where he serves as Treasurer on the Board of Directors.

Galley Eco Capital (galleyecocapital.com)

Lisa Michelle Galley founded Galley Eco Capital, a green real estate financial services consultancy in 2007 that offers a comprehensive suite of financial services to owners and developers of sustainable properties. Galley Eco Capital has worked with project developers on urban green mixed-use and hospitality with innovative zero- and renewable energy features. Lisa is the Treasurer of the US Green Building Council's Northern California Chapter.

The goodMix (thegoodmix.com)

The greenMix was founded by eco-preneurs Colette Turbeville and Janet Pomeroy in November 2007, to set up an agency that is partnering with the mission of building greener organizations with new business models that make a positive environmental and social impact. Their partnerships with Clear Channel, Builder Architect Magazine, and other green entrepreneurs is one of their core business advantages. The goodMix is a member of the first Green Chamber of Commerce in the country. (greenchamberofcommerce.net)

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